Arts Promotion Center Finland

Visual identity design for the organization

3D Animation Branding Campaign Digital design Event identity Latest References Spatial

Client
Arts Promotion Center Finland

Year
2018–

Designer
Pekka Piippo

Client
Arts Promotion Center Finland

Year
2018–

Additional credits
The symbol is designed by Kari Piippo

Designer
Pekka Piippo

The Arts Promotion Centre Finland (Taike) is a national funding, expert and service agency for promoting the arts.

The Arts Promotion Centre represents all art forms. Its visual identity explores how letter shapes can evoke the richness of the field without being overly descriptive. Different shapes represent different art forms while also conveying a hidden message: together they reveal the word “Taike”, or “art” in three languages—Finnish, Swedish, and English.

Through motion and sound, the animation offers a glimpse into the character and rhythm of the visual identity.
SOUND DESIGN: PEKKA PIIPPO

A set of alternating Canva templates helps maintain a dynamic and visually interesting Instagram feed.

A visual style that adapts seamlessly from print to apparel, like a graphic t-shirt.

“Art Academic” is the highest state honor awarded by the President to highly distinguished artists, nominated by the Central Arts Council (Taideneuvosto). This prestigious lifetime honorary title can be held by a maximum of 11 artists at any given time. The event identity draws inspiration from the Arts Promotion Centre Finland’s visual style.