New visual identity for a recruiting platform utilising artificial intelligence.
A new visual identity was created for a recruiting platform utilising artificial intelligence. The visual metaphor in the logo illustrates an employer who is trying to find the best employee: a king fisher has found a fish in the letter ‘e’.
The design of the logo is based on geometry, representing the accuracy and precision of the service.
The Jelpp app makes recruiting decisions easy, so the logo had to work perfectly on screens and in small sizes.
