New visual identity for a company that produces and markets efficient small gas turbines.
A new visual identity was created for a company that produces and markets efficient small gas turbines. The logo resembles turbine blades, a blue flame, the letter ‘A’ and the wing beat of a bird.
The exterior surfaces of the power units are designed to attract attention and boost marketing and sales.
The Aurelia website was designed to adapt to different devices.
The logo is embossed on business cards to provide a haptic experience of the brand.
The brand guidelines were summarised on a single sheet and cover the colours, fonts and correct use of the logo.
A digital material bank was created to provide easy access to all the visual elements.
