50+ Dance Collective

Visual identity and website

Client
Nomadi ry

Year
2025

Website build
Pekka Piippo

Photographer
Tanja Ahola

Copywriter
Helmi Saksala

Designer
Pekka Piippo

Client
Nomadi ry

Year
2025

Website build
Pekka Piippo

Photographer
Tanja Ahola

Copywriter
Helmi Saksala

Designer
Pekka Piippo

50+ Dance Collective celebrates experience, placing seasoned dancers at the center of contemporary performance.

In a workshop with the client, we explored what makes 50+ Dance Collective unique — and what gives it its particular spirit. Together, we shaped a narrative through the audience’s lens: how initial perceptions are challenged and ultimately transformed.

The plus sign forms a body in motion — playful, physical and unapologetically bold — suggesting performances that challenge age-related stereotypes.

On the desktop site, the cursor playfully continues the idea of movement, driven by the user’s own physical action.

The website serves as an open invitation: professional dancers over 50 are encouraged to get in touch and become part of the collective. The tone is welcoming yet confident — highlighting experience not as a limitation, but as a strength.

50plustanssikollektiivi.fi