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Visual identity for a new line of care products for humans

Client: FinnTar Oy
Year: 2023
Designer: Pekka Piippo


Brand for skin care products

The skincare products contain pure natural ingredients from Finnish nature. This consumer brand is from the same company as ArcticVet, an animal skincare product line. The visual identities of these product lines have a similar approach—the logos have a hidden clue about who the products are for. Can you find a human profile on Arctic365 logo?

The first product in the series is a spray plaster that contains resin. The bottle is sold in a cardboard package. Two properly placed boxes create a bigger surface that attracts attention.

Bringing a new product to the market demands consistency and simplicity in all the brand touchpoints. It is vital to appear easily recognizable when a potential buyer sees the product.