Helsinki Music Centre’s New Rieger Organ Inauguration & Opening Festival
Event identity
At the beginning of 2024, the new Rieger organ will be celebrated in the Helsinki Music Centre Musiikkitalo with events and concerts. The printed 100-page program book provides extensive information about the performers of the festival week and the works heard during it.
A small brochure brings together the events of the celebration week and all the planned organ concerts.
Even though marketing happens mainly in digital mediums nowadays, some people are reached best with print advertising.
Although marketing nowadays occurs mainly in digital media, some people are best reached through printed advertisements.
The media wall on the facade of the Musiikkitalo advertises individual events.
Advertisements of the celebration week are on display around the capital area and in printed and digital magazines (e.g. Gloria, Rondo, Ilta-Sanomat).