Woffel
Product development and branding
The Woffel product, competing on the Finnish TV show Finland’s Recipe for Success (‘Suomalainen menestysresepti’), is a ready-made batter that can be cooked in a pancake pan or a waffle iron. The mark communicates how effortlessly things come together with ready-made batter.
The animation highlights the playfulness of cooking and how Woffel brings fun into everyday life.
The packaging highlights the product’s flavor and catches attention on the store shelf.
