Woffel

Product development and branding

Client
Local Artisans Oy
Year
2025
Designer
Pekka Piippo
Client
Local Artisans Oy
Year
2025
Designer
Pekka Piippo
Brand identity for a ready-made batter competing in a Finnish reality TV series.
The Woffel product, competing on the Finnish TV show Finland’s Recipe for Success (‘Suomalainen menestysresepti’), is a ready-made batter that can be cooked in a pancake pan or a waffle iron. The mark communicates how effortlessly things come together with ready-made batter.
The animation highlights the playfulness of cooking and how Woffel brings fun into everyday life.
The packaging highlights the product’s flavor and catches attention on the store shelf.
The product concept had to be explained to the TV show’s jury using a single image.
Contact
studio@pekkapiippo.fi
+358 40 512 3836
Immersbyntie 149
01120 Västerskog
Finland