A new magazine design was created for the ‘Free from Drugs’ association. Workshops with the clients helped define the reader profiles and content plan. In the process a new name was found, Taite (‘The Turn’), to describe a turning point for addicts and their families.
The association was looking for a new style that would elevate the quality, make a difficult subject easier to approach and make the publication interesting to leaf through.
A new style was designed for the graphs and tables to fit this specific magazine.
A new colour palette and photography style were also introduced to suggest a human touch and sense of hope.