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Taike’s Creative Net

The Creative Net project supports both ongoing and upcoming projects under the Creative and Cultural Innovation Expertise theme.

Client: Arts Promotion Centre Finland
Year: 2023
Designer: Pekka Piippo

Taike’s Creative Net

Campaign identity

The project’s goal is to promote skills in creative fields and the creation of jobs, as well as to strengthen the attractiveness of different regions of Finland. In visual identity, people from different creative fields gather together.

The project encourages creative professionals to develop ideas and apply for funding. The illustrations tell how the Creative Net team opens up opportunities and helps with applications—eventually, innovations emerge.

A set of business card-sized flyers highlights the idea of the multidisciplinary approach.

When the project is presented at events, the roll-ups help create the correct visual identity quickly in any space.

Surfaces of various sizes can be filled with endlessly repeating patterns that represent the networks formed by creative people.

The files needed for communication are built into an easy-to-use material bank.