Society of Finnish Composers

Identity refresh

Client
Society of Finnish Composers

Year
2020

Website build
La & La

Designer
Pekka Piippo

Client
Society of Finnish Composers

Year
2020

Website build
La & La

Designer
Pekka Piippo

Rebranding for an association representing Finnish art music composers.

The visual metaphor for the identity was that composers have a language of their own—one based on sounds, rhythm, and pauses. It’s almost like a written language. For the association’s new visual identity, I created a new elliptic font, Echoes, which aligns with the brand typeface Utily.

Different language versions of the logo were created that can be used together or separately.

The cardholder’s name is written in ellipses on the back of the business card. A palette of unconventional colors felt fitting for an association representing contemporary art music.

Since websites are often the first introduction to a brand’s visual identity, they need to capture its essence.
Website

The wooden trays conceal a hidden message, written in a custom elliptic font: “For the benefit of composers and musical arts” (‘Säveltäjien ja säveltaiteen asialla’ in Finnish).

A campaign to raise awarness for contemporary composers with the message More live [performances] for the living [composers] (’Enemmän esityksiä eläville’ in Finnish). A subtle print on a lightly colored t-shirt felt just right.