Show Project InfoHide Project Info Society of Finnish Composers Rebranding for an association representing Finnish art music composers. Client: Society of Finnish Composers Year: 2020 Designer: Pekka Piippo Society of Finnish Composers Rebranding A new elliptic font, Echoes, was designed for the association’s new visual identity that aligns with the brand typeface Utily. Different language versions of the logo were created that can be used together or separately. The cardholder’s name is written in ellipses on the back of the business card. A digital material bank was created to provide easy access to all the visual elements.