Moor

Branding

Moor is a digital service that allows cost-effective and highly customisable interior design for mass-produced housing. The materials used in the letterheads reflect the quality and design that Moor provides.

Work on the new visual identity began by finding a good name for the client. The name Moor is ‘room’ spelled backwards and underlines the idea of getting more, which is further reinforced by the extended letter ‘o’.

The simplicity of design and attention to materials were inspired by the world of interior design. The logo is stretched even longer for the memo pad, and lines that are dimly visible through the paper help write handwritten texts.