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Lions for Clean Water

Visual identity for a campaign to activate people to take better care of their water systems.

Client: Association of Finnish Lions Clubs
Year: 2018–2019
Designer: Pekka Piippo

Lions for Clean Water

Visual identity

Lions for Clean Water is a key project for 2018–2020 funded by the Ministry of the Environment as part of its action plan for water and marine protection. The project seeks new ideas for improving the quality of water systems and preventing pollution.

An animation was created to illustrate how biological diversity contributes to the wellbeing of our water systems.

The campaign logo is a ‘plankton cloud’ in the shape of the lion’s head found in the Lions Clubs International identity. Individual illustrations from the logo can be used separately to emphasise campaign themes.

A deck of cards was designed to challenge participants to come up with new ideas for protecting the environment. Text on the back of the cards encourages the holder to pass them on to someone else afterwards and in this way prevent environmental loads from the campaign.