Lions for Clean Water
Visual identity

Lions for Clean Water is a key project for 2018–2020 funded by the Ministry of the Environment as part of its action plan for water and marine protection. The project seeks new ideas for improving the quality of water systems and preventing pollution.
An animation was created to illustrate how biological diversity contributes to the wellbeing of our water systems.
The campaign logo is a ‘plankton cloud’ in the shape of the lion’s head found in the Lions Clubs International identity. Individual illustrations from the logo can be used separately to emphasise campaign themes.
