JHL Social Democrats

Visual identity

Branding Digital design Guidelines Logos and trademarks Print design Rebranding Spatial Templates

Client
JHL

Year
2014

Designer
Pekka Piippo

Designed during my years at Hahmo

Client
JHL

Year
2014

Designer
Pekka Piippo

Designed during my years at Hahmo

Visual identity for a political group within a trade union.

JHL Social Democrats (‘JHL Demarit’) are a political group within JHL, the largest trade union for the welfare sector in Finland. The new logo resembles a rose, the international symbol for social democrats, and the acronym ‘JHL’ can be found within the shapes of the petals.

The logo was used to create an enamel pin.

An all-purpose lanyard was made as a simple handout and for the group’s representatives.

A set of roll-ups was made in two versions to create a pop-up space while avoiding excessive repetition.

A set of bilingual PowerPoint templates was created to support communications and make the group’s presentations easy to recognise.

A digital material bank was created to provide easy access to all the visual elements.