Show Project InfoHide Project Info

Helsinki Music Centre

Branding for the new concert and event venue.

Client: Helsinki Music Centre
Year: 2007–2018
Designers: Pekka Piippo
(creative director),
Jenni Kuokka,
Antti Raudaskoski.

Designed during my years at Hahmo

Helsinki Music Centre


The creative team designed a visual identity for the new Helsinki Music Centre, a major concert and event venue in the centre of the Finnish capital. The design of the logo reflects the seating arrangement around the main stage, the dots representing people gathered around to enjoy music.

The animation tells the story of the symbol.

Sounds: James Andean, Sandra Mahlamäki, Aleksi Ylipää, Kalev Tiits / Taideyliopiston Sibelius Academy, University of the Arts

The brand is subtly brought to the façade.

The pin resembles a jeans button—the venue is not for the privileged but for everyone.