Designed during my years at Hahmo
Free from Drugs
Rebranding
A new visual identity was created to make the association more approachable and appealing.
The logo is based on the initials of the association’s name in Finnish, Irti Huumeista (‘Free from Drugs’). It serves as a visual metaphor for a person who is getting off drugs and seeking a new direction.
The layout of the texts on the association’s business cards continues the movement of the logo.
