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Free from Drugs

New visual identity for association that provides peer and professional support services for recovering addicts and their families.

Client: Irti Huumeista ry
Year: 2014
Designer: Pekka Piippo

Designed during my years at Hahmo

Free from Drugs


A new visual identity was created to make the association more approachable and appealing.

The logo is based on the initials of the association’s name in Finnish, Irti Huumeista (‘Free from Drugs’). It serves as a visual metaphor for a person who is getting off drugs and seeking a new direction.

The layout of the texts on the association’s business cards continues the movement of the logo.

The association’s magazine Taite (‘The Turn’) was redesigned to match the refreshed brand.