Federation of the Printing Industry in Finland

Rebranding

Client
Graafinen Teollisuus ry
Year
2023
Website build
La&La
Designer
Pekka Piippo
Client
Graafinen Teollisuus ry
Year
2023
Website build
La&La
Designer
Pekka Piippo
Identity for a trade organisation for Finnish companies within the printing industry.
The project started as an update for the website but developed into an update of the visual identity.
The Federation of the Printing Industry in Finland (Graafinen Teollisuus ry) represents an industry with a turnover worth about one billion. The logo consisting of the name’s Finnish initials, G and T, paints a picture of how skill and business intersect.
The business card is printed using an old letterpress method. While the paper gets coloured, it sinks deeper. The edges of the one-millimetre thick paper are tinted with a brand colour.
The arc-like shapes on the website background resemble the most common printing method that uses four colours: cyan, magenta, yellow and black. The appearance and user interface of the website adapts to different browsers and devices.
Contact
studio@pekkapiippo.fi
+358 40 512 3836
Immersbyntie 149
01120 Västerskog
Finland