Designed during my years at Hahmo
Aurelia
Branding
A new visual identity was created for a company that produces and markets efficient small gas turbines. The logo resembles turbine blades, a blue flame, the letter ‘A’ and the wing beat of a bird.
The exterior surfaces of the power units are designed to attract attention and boost marketing and sales.
The logo is embossed on business cards to provide a haptic experience of the brand.
The brand guidelines were summarised on a single sheet and cover the colours, fonts and correct use of the logo.
A digital material bank was created to provide easy access to all the visual elements.
The Aurelia website was designed to adapt to different devices.
