Show Project InfoHide Project Info Aurelia Turbines Ltd New visual identity for a company that produces and markets efficient small gas turbines. Client: Aurelia Turbines Oy (FIN, UK, GER) Year: 2015 Website: aureliaturbines.com Designer: Pekka Piippo Designed during my years at Hahmo Aurelia Branding A new visual identity was created for a company that produces and markets efficient small gas turbines. The logo resembles turbine blades, a blue flame, the letter ‘A’ and the wing beat of a bird. The exterior surfaces of the power units are designed to attract attention and boost marketing and sales. The logo is embossed on business cards to provide a haptic experience of the brand. The brand guidelines were summarised on a single sheet and cover the colours, fonts and correct use of the logo. A digital material bank was created to provide easy access to all the visual elements. The Aurelia website was designed to adapt to different devices. Infographics were designed to enhance communications and sales.