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New visual identity for a production house specialised in augmented reality (AR) design and implementation services.

Client: Arilyn / Robust North Oy
Year: 2019
Designer: Pekka Piippo



Arilyn is a Finnish pioneer in augmented reality that was looking for a new visual identity to communicate their focus on emotionally engaging AR experiences.

AR offers brands new ways to reach out to their customers and market their contents. Arilyn makes it possible to experience a different reality with the help of your smartphone.

A new logo was designed with three compositions that tell a story of an encounter in AR: “Becoming aware”, “Enjoying the experience” and “Leaving transformed”.

The organic shape of the pixie is anchored in place with geometric precision.

A digital material bank was created to provide easy access to all the visual elements.