110 years of the Finnish Medical Association
Visual identity for the anniversary year
The theme of the association’s 110th anniversary in 2020 was “The Planet as the Patient”. Three different designs were created. Each pair of images includes an aerial photo of our planet and a detail of the human body side by side, communicating how “human wellbeing is connected to the environment”. The visual identity was guided by the logo and colours of the Finnish Medical Association.
The Finnish Medical Association’s logo was designed by Esko Heikkinen / Pohjoisranta BWC. Images of MRSA bacteria and red blood cells: © Annie Cavanagh / Wellcome Collection.
The visual identity and themes of the anniversary year were displayed throughout the premises of the Finnish Medical Association.
The recognisable visual identity connects the various special events held during the anniversary year.
